People's business

"We cannot solve our problems with the same thinking we used when we created them...."

From my experience I give expert, pragmatic and feasible advice. I really like to address possible issues up front and talk them through. I like to function as a sounding board or coach and try to let the entrepreneur discover his strategy. This has made the organization where it is today. It may be that external developments have not been anticipated in a timely manner. It is important to see a willingness to change the course of the rudder. I don’t like thick reports. Simply make sharp analyses together, exposing the strengths and weaknesses of organizations. And make a plan for improvement that the entrepreneur and his employees feel comfortable with. What do you want to achieve, who is your target audience? With which strategy comes the most likely success? What tactics are we going to apply and roll out and, very importantly, is the commercial team sufficiently capable of rolling this out?

Discover and coach

Fun at work

Employees immediately sense when the company is not organised as it should. This affects the atmosphere and radiates to the customers. Get rid of it, work towards a bright future. From a renewed collaboration to solutions. The entrepreneur is at the forefront of the battle with the following key points:

  • Everyone likes to work at a successful company
  • The successful company has successful employees, who will receive recognition for this
  • Both to the client and internally, the human being is essential at all levels
  • Detaching employees from traditional thinking patterns
  • Opening up employees to adjustments and coaching

Customers like to work with knowledgeable and enthusiastic people. If this is what is offered, they will feel comfortable working with such a company, especially in a world where communication is becoming more and more digital.

Every contact moment should leave a positive feeling.


"It starts with respect. If you respect the customer as a human being, and truly honor their right to be treated fairly and honestly, everything else is much easier."

Growth. Innovation. Trust.