Is the company able to cope with the current market dynamics?

Is the company up to the current market dynamics?

Everyone knows those moments where you wonder how a competitor suddenly manifests itself so successfully. Suddenly you come across them everywhere and your clients start giving signals that there are attractive offers that they may not be able to refuse. What does the competitor offer that you cannot offer? Where’s the rub? And how come you meet them with all your customers?

We live in an open economy. Fortunately. That’s why many of us consciously or unconsciously become entrepreneurs. We come up with an idea or a plan and suddenly the idea of starting a business or a new activity grows. We try to find money, take a small salary to start with and work very it.

We benefit from an open economy. We get opportunities, we seize them, we develop the idea further, fight to be successful and live on this.

We are growing the company, we are proud that the company is taking its place in the economy. Year after year we set our goals, always with the idea of growing and achieving sufficient economies of scale to cover the constantly growing costs within the organization.

And then, after some in-depth consideration, the investment made turns out to be a burden. The competition is trying to increase market share with the rates you never wanted to work for. Why do they do it? Where does it differ from our services?

The entrepreneur will always try to find ways to make it work. He has to. But often he assumes that with the thinking that has made him and the company successful, there will also be the medicine to get out. And this is where things often go wrong. Deep in his heart, the entrepreneur knows that the market does not adapt to his company but that he will have to develop further.

Why is there the feeling that the entrepreneur has lost control of this? That does mean putting aside the fixed patterns, perhaps also attracting new members to the MT and attracting employees who have different qualities?

The entrepreneur often knows it, but how do you tackle something? Why was he so vain to think that he could do it all by himself? Why is it sometimes so lonely to have to make the decisions for yourself while the market slips through its fingers?

What is important is that the entrepreneur retains his entrepreneurial spirit. There are twists and turns in the market that make it necessary to change the course. Nothing is more disastrous than not doing this in time. In times when there is still some money to be made, it is important to review the fundamentals. When there is no more money, changes become more difficult and painful!

  • Is the company still able to withstand the new market dynamics?
  • Are the competencies of the employees still resistant to this?
  • What happens if the company does not adapt to the market sufficiently quickly?
  • Is the company part of the past or will it become a benchmark in the future?
  • Shouldn’t a number of things be looked at freshly and take steps now to increase profitability and guarantee employment of the company?

Time to reflect?

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