Coach the sales team
If the price is clear and the positioning is clear then there is also a clear proposition to the market. Translating this to the customers and prospects is the task of the sales team.
Coaching such a team is often intensive and requires a lot of attention. Given the importance of a decisive and successful team, an investment in this is quickly worth while.
In addition to clear goals, personal skills are of great importance. Understanding the market, the competition but certainly also interest and knowledge of the customer needs are essential.
In addition, working together as one team is important for success and internal and external communication is essential for smooth running processes and the continuity of the relationship.